1928 Ten more prototypes are manufactured, nine of which have a Carl Zeiss Tessar F4.5 taking lens and the tenth a F3.8 Tessar. Decision is made to market both models simultaneously.
1929 The twin lens reflex camera, the Original Rolleiflex, is launched and an instant hit. The number of orders from all over the world is far above expectations.
1930 The great order stock and problems with sub-contractors force Franke & Heidecke to acquire a larger factory. This enables them to build 20,000 cameras annually. The Baby Rolleiflex prototype is finalized.
1931 The Baby Rolleiflex is manufactured. It has improvements that are later incorporated in the “full-grown” 6×6 Rolleiflex, such as a lever wind.
1932 The improved Rolleiflex model 620 is launched. It accepts 120 film and has a lever wind.
1933 The first Rolleicord – a less costly model, sold at less than half the price of the Rolleiflex.
1936 The Rolleicord production line has been improved and the Rolleicord 1a is launched. Work is started on a new Rolleiflex production line.
1937 The new Rolleiflex Automat wins a Grand Prix at the Paris World Fair.
1938 The Rolleicord II is re-designed with a Triotar finder lens and a double bayonet mount on the taking lens. The Sports Rolleiflex is launched.
1939 All Rolleis are now fitted with the bayonet mount on both the finder and the taking lenses.
1939-45 During the war no new cameras are designed. The factory is damaged during bombings in 1944.
1946 The factory is rebuilt, but with difficulties since material is in short supply.
1949 New Rolleiflex and ‘Cord production lines prepared.
1950 Rolleicord III is on sale with the Compur-rapid shutter, X synchronization, Schneider Xenar or Zeiss Triotar F3.5 coated lenses. The Rolleiflex Automat II is launched. Paul Franke dies on 18th March and is succeeded by his son, Horst Franke.
1951 The Synchro-Compur shutter replaces the Compur-Rapid on Rolleiflex. The Rolleiflex 2.8A is released. It has a Tessar F2.8 80 mm lens.
1952 Rolleiflex 2.8B is launched with a F2.8 Carl Zeiss Jena Biometar lens.
1953 Rolleiflex 2.8C is launched with a West German Schneider Xenotar lens. A range of accessories for the bayonet III is presented.
1954 The Rolleimarine under-water housing for the Rolleiflexes is designed. Rolleicord V and Rolleiflex MX-EVS are launched. For the first time a Zeiss Planar 2.8 is available for the Rolleiflex 2.8C.
1955 The Rolleiflex 2.8D with Planar or Xenotar and EVS system is launched.
1956 The Rolleiflex 3.5E and the 2.8E are available with built-in exposure meters.
1957 The Baby Rolleiflex is re-introduced. Rolleicord Va.
1958 Rolleiflex 3.5F with coupled exposure meter. Rolleiflex T.
1959 Tele Rolleiflex with Zeiss Sonnar F4 135 mm. Rolleiflex E2 (both 3.5 and 2.8) with removable hood.
1960 Reinhold Heidecke dies. Rollei Magic with automatic exposure.
1961 The Wide-Angle Rolleiflex with Zess Distagon F4 55mm.
1962 Company name changed to Rollei-Werke Franke & Heidecke. Rollei Magic II. Rolleicord Vb.
1963 Launch of the Rollei 16 for 12×17 mm.
1965 Rolleiscop home slide projector.
1966 Rolleiflex SL 66, Rollei’s first single-lens rollfilm reflex camera. The Rollei 35 is presented as the smallest full frame 35mm camera.
1967 Production of computer flash units begins with models E60 and E66.
1998 Rollei presents the bellows camera system X-Act at Photokina. Rollei introduces APS cameras into its product range.
2000 Rollei celebrates its 80th anniversary.
2001 Launch of five new compact cameras, AFM 35, a new series of dissolve projectors, and two new digital cameras.
2002 Launch of six new compact cameras, the Rollei d530 flex digital SLR camera, the Rolleiflex 6008 AF (the first 6×6 medium format camera with auto focus) and a new digital 35mm camera (Rollei d330 motion). Rollei also presents at Photokina the Rollei 35 RF (range finder-camera) and the Rolleiflex 4.0 FW (new wide-angle TLR camera).